We made this logo try to make stand out and
look different to other companies. When doing research we couldn't find any other production companies that used the same font or transition as we did. Making the logo unique would make it recognisable by
our demographics. We chose black and white as they both stand out when they are put together. The white contrasts with the black to allow our audience to understand that this was the company. We chose black and white because some other production companies, such as Mirmax and New Line Cinema, use these colours too, however we kept it very simple to be recognisable.
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