Hunger Games Advertising

The Hunger games has been hugely successful with its advertising. Lionsgate has used £23 Million pounds to advertise the new film 'Mocking Jay'. They have used posters across the world (like the one above) in cities to promote the film. There have been trailers, posters, magazine ads, meal deals etc to help with the promotion of the film.

The picture above is of the official trailer. As you can see there has already been millions of people who have watched the trailer. The trailer has been added to youtube to create a wider audience and has also been shown on TVs worldwide including my own at home. The trailer allows the possible audience to have an insight to what the film is acually about and creates a hype.