Evaluation 4: Demographics and Psychographics

The Demographics for our teen angst film are 16-20 year old british males. Our film is specifically a British film so we aimed it towards British teenagers, however the film does contain different cultures, so it may appeal to a wider audience such as European people. We aimed our film to have a target audience of boys by making the main characters boys. We also made the title of our film 'Student Exchange' in blue. Stereotypically blue is associated with boys.

For psychographics, we decided that male teenagers are interested in going out with friends and socialising which could be done by going to the cinema. Because of this, we are releasing our film in the summer, as this is when our target audience will be out of school and go out more, Our film will stand out as most films that come out in the summer are comedies and chick flicks, whereas ours will have less competition and will stand out. Another interest we focused on was our main male character, as most teenage girls are interested in male actors within teen angst films. We wanted our audience to relate to the film, and we did this by basing the film within a school and include everyday teenage problems, like bullying.. We thought this would help teenagers in future situations and show them that anything can happen to anyone their age. Lastly, our psychographics focus on what teenagers value, this includes friendships, parties, relationship, family and having a good time. However, as our film contains european culture, Peter wears slightly different clothes and comes across to the other teenagers as 'strange'. Which shows how different he is to other teenagers his age.