Hunger Games Advertising

The Hunger games has been hugely successful with its advertising. Lionsgate has used £23 Million pounds to advertise the new film 'Mocking Jay'. They have used posters across the world (like the one above) in cities to promote the film. There have been trailers, posters, magazine ads, meal deals etc to help with the promotion of the film.

The picture above is of the official trailer. As you can see there has already been millions of people who have watched the trailer. The trailer has been added to youtube to create a wider audience and has also been shown on TVs worldwide including my own at home. The trailer allows the possible audience to have an insight to what the film is acually about and creates a hype.

Mean Girls Summary

   

 

 Above is the four main girls within the film Mean Girls. From left to right; Gretchen Wieners, Regina George, Cady Heron and Karen Smith.

Mean Girls is a 2004 American teen comedy film directed by Mark Waters. The screenplay was written by Tina Fey and is based in part on Rosalind Wiseman's non-fiction book Queen Bees and Wannabees, which describes female high school social cliques and the damaging effects they can have on girls.

 

Cady Heron was raised in Africa by her parents who were zoologists. However this all changes when her and her parents move back to America after living in Africa for 15 years. There is a whole new meaning when the home-schooled 16-year-old enters public high school for the first time and encounters psychological warfare and unwritten social rules that teenage girls face today. Up until now cady had been home schooled for her entire life.

She makes friends on her second day of school. Firstly she encounters with the school 'Freaks' Janice Ian and Damian, who, in the terms of the high school, were in the "out crowd." Soon she meets the Plastics, the three beautiful and most popular girls. The plastics consist of Regina, the unofficial leader, Gretchen, Regina's full-time follower, and Karen, "one of the dumbest people you will ever meet." The plastics are usually only interested in boys as they get a lot of attention from them, however unusually they immediately let Cady into their group. Damian and Janice convince Cady to keep hanging around with the Plastics, only so that they can find out their secrets and how 'mean' they actually are. However, events do not turn to plan as Cady falls for Regina's ex-boyfriend, Aaron Samuels. This does not go down well when Regina finds out as she wants to take revenge on Cady by taking Aaron back as her boyfriend. When Cady finds out, she is fuming and "hated her!" She finds out how Regina George is what Janice always said "And evil takes a human form in Regina George. Don't be fooled because she may seem like your typical selfish, back-stabbing slut faced ho-bag, but in reality, she's so much more than that." The three of them began a plan to destroy Regina. Now, Cady, Janis, and Damian plot together to bring Regina's status down. They give her Kalteen bars which make her gain weight altough regina was told they would help her lose weight. They also give her foot cream instead of facial cream. However as the plan starts to pay off, Cady appears to be spending too much time with the Plastics and she, too begins to become one. 

Eventually everyone manages to sort all of their issues out as Regina gets hit by a bus and everyone is worried for her. Once Regina has fully recovered, the Plastics break up and everyone finds their own friends, however they still say hi to each other and everyone is civil. The end of the film is significant as Cady is watching the new 'Junior Plastics' and it makes the audience think that the whole process will happen again.

There is a long shot where you can see the costumes they are wearing around school. It shows that they are popular as everyone moves out of there way and stares in jealousy. The clothes they are wearing are based on a colour scheme of pink, which is carried on throughout the film. 'On wednesdays we wear pink'.
 The colour pink is stereotypical iconography for girls and girls are the main focus of the film. Also it is clear that Cady (the one on the far left) is the outsider of the group because she is on the end and is behind a bin, making her less significant and also suggests she is not as good as the others. The make up they are wearing is not obvious, yet still makes them look almost fake which emphasises their "plastic" reputation. They are all wearing rather short skirts. This is stereotypical of a popular 'clique' in American Teen Angst films. 

Script

1 part where Sarah and Peter are talking
(shot reverse shot while talking to each other)
Sarah  L- So how are you setteling in?
Peter D- Good thanks,what about you?
Sarah L- yeah Im settling in just fine
Next part
As Jay pins alex up against the  locker there is a close up on his face showing jis anger.
Jay B- You that little Polish T**t aint ya
Peter- Urm sorry miss
Teacher- Oh its okay take a seat
Peter: okay thank you

Wild Child Summary

Sixteen-year-old Poppy is a self-obsessed, incorrigible brat who lives a pampered life in her L.A. world. Although she's handed credit cards with unlimited balances and surrounded by countless hangers on, Poppy can't escape the mounting frustration she feels with her family situation. And she makes sure that everyone knows it. After an over-the-top prank pushes her father one step too far, Poppy is shipped off to an English boarding school. Finding herself in a foreign world of early curfews, stern matrons and mandatory lacrosse, the American princess has finally met her match: a school of British girls who won't tolerate her spoiled ways. Under the watchful eye of the school's headmistress and surrounded by a new circle of friends, Poppy begrudgingly realizes her bad-girl behavior will only get her so far. But just because she must grow into a fine young lady doesn't mean this "wild child" won't be spending every waking hour shaking up a very proper system.

Wild child was filmed in various places. It was filmed mainly in England but also some parts are in Malibu. This was to show the different cultures of what the main character Poppy is.

Clothing

Poppy’s clothing is very stereotypical especially for a female American, she wears expensive designer brands. She also wears sunglasses despite the fact it’s dark and raining. This shows that she is not happy about the move to England. It also makes her stand out from everyone else with her expensive clothing and shoes.She is a counter type because even when she wears the school uniform she still stands out by customising it.

Her friends however wear a plain, boring school uniform, with sensible shoes and their hair up, showing they respect the schools standards and do not care about their looks.  The way they dress is iconography for a girls boarding student. They wear long tartan patterned skirts and a grey blazer.

All the girls have basic, cheap mobile phones whilst Poppy has multiple iPhone’s. This shows the contrast between them and that poppy values expensive things more than the rest of them.

Camera Shots

A variety of camera shots are used in the film, there are numerous close-ups on Poppy's clothing and expensive accessories.

Poppy’s house in Malibu
 The first part of the film is set in California at Poppy’s house.It is a stereotypical 'American' house as its it Malibu on the beach with a pool. It suggests to the audience that Poppy is spoilt and rich.

Abbey Mount

The school is also a main setting in the film, it is stereotypical English boarding school and is considered to be posh which is what people connote England as.  It looks dull, gloomy, yet posh and well looked after. The low key lighting suggests that the school is dull and boring.

Dormitory
The room looks dull and boring. It simply has 4 beds in and a wardrobe. Again the lighting is low key and shows that Poppy doesn't look impressed with what she has to live in.